As the Official timekeeper of the Event, Maurice Lacroix will offer watches to the winners of each distance, while benefiting from the association with the fastest marathon in Switzerland. A natural partner to the race, Maurice Lacroix will use the platform to convey its shared values, such as know-how, innovation and surpassing oneself.
Stéphane Waser, General Manager of Maurice Lacroix, is delighted by the opportunity to support a major sports event. ”It is an honour for our brand to become a partner of the Harmony Geneva Marathon for Unicef for the next few years. Through its international aura, it succeeds in bringing together a community and the whole city comes alive during the race. We are happy to associate our image, in the long term, with an event that is modern, urban, and emblematic.”
Benjamin Chandelier, General Manager of the Harmony Geneva Marathon for Unicef, welcomed the partnership with enthusiasm: ”We are proud to welcome the Swiss watch brand Maurice Lacroix to the event’s large family of partners. We are convinced that we will have a long and rewarding road ahead of us alongside Maurice Lacroix as we share many common values, in particular: precision, innovation and a strong taste for quality. “
For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of the-art workshops in Saignelegier. Here, all factors critical to the successful production of excellent watches with high perceived value converge: watchmaking know-how, skilled craftsmanship, industrial expertise, technological capability, and, not least, a pronounced sense of quality.
With more than fifteen awards to its credit, the brand has demonstrated over the years an innovative, avant-garde, and perfectionist spirit. Indeed, Maurice Lacroix’s culture is to offer accessible pieces with iconic design and high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic 1990s model, the Calypso, under the name AIKON. Modern and daring, AIKON is made for Millennials who are connected, cosmopolitan and talented. This ambitious generation is conquering cities to soak up their energy. This is a constant source of inspiration for the creative team at Maurice Lacroix, an active, urban brand whose energy beats in the heart of cities. For this reason, the watch manufacturer is now associating its image with a range of activities enabling consumers to enjoy unique experiences.
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